Tuesday, March 5, 2013

March 5:: Logo Play





The top left are some of the logo Ideas I was playing with. I'm not entirely sure I like the circle behind the text, and I'm also not sure I like the logo Icon. The icon itself was just a quick gestural thing, however, so I may like it more when I refine it.

The top right were some of the color palettes I was playing with; they're a mixture of a few palettes I found, and some colors eyedropped from images of a Kingfisher.

I do believe I'm going to stick to my color palette on the left, though I may not use all the colors. 5 may be a bit too much for what I'm trying to do.

Overall I need to play with my logo more before I'll be satisfied to use it on everything the rest of the pieces of the project.

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Added:


I've decided to scrap the 'wing' icon idea. Even though the Kingfisher bird is said to be a representation of Serenity/Serendipity, I'm not sure the message would be portrayed properly. I did a bit more looking into Serenity/Serendipity and I found that the Lotus flower is a good example of the meanings, so I did some mock ups with a simple graphic Lotus. I've been playing around with placement of the Lotus, and also a way to integrate the light green from my palette. I may not end up using the teal after all, as with the current logo (and added green) there are 4 colors already present.

Currently Im leaning towards the last idea in the right column, though more play with the elements could change my opinion, as it has changed much already.


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