January 31:: P1 Research

I've decided to focus on the theme of Living for my poster. The two ideas I'm planning on focusing on/refining to select a final one both have to do with vegetables and fruits, so it was recommended to me to do some research into what kinds of fruits/vegetables are grown, or consumed in Italy. I've compiled a fairly long list, and I have to say that they have a lot of varieties there!

Grapes

Tomatoes-- Tuscan Heirloom, Pomodori Merinda, Sicilian Heirloom, Sicilian Cherry, Plum, Sun Dried

Sugar Beets

Olives

Citrus Fruits-- Lemons, Canaroni Citrons

Peaches-- Yellow, White

Nectarines

Apples

Lettuce-- Iceberg, Romaine

Kiwi

Artichoes

Pears-- Prickly, Fetel, Coscia, Bartler

Potatoes

Hot Red Peppers / Mild Green Peppers

Asparagus

Mushrooms-- Button(White), Finferli(Chanterelles), Olovi, Porcino, Porcini

Lentils

Eggplant / Striped Eggplant

Pomegranates

Mikawa

Walnuts, Chestnuts

Green / Yellow / Red Bell Peppers

Beets

Fragole (Strawberries?)

Zucca Gialla

Zucca Napoletana

Cabbage-- Savoy, Green, Red

Beans-- Fava, Green, Snake

Onions-- Summer, Red, Sweet

Cauliflower

Carrots

Cardoons

Persimmons

Finocchio

Cannellini

Borlotti

Broccoli

Squash / Zucchini Blossoms

Baby Zucchini

Zuccine Tonde

Radicchio Rosso Precoce

Radicchio Rosso Tardivo

Radicchio Variegato di caste franco

Radishes

Celery

Spinach

Susine Regine Claudia

Red Plums

Grapes-- Red, White, Wine, Moscato

Quinces

Apples-- Golden Delicious, Gala, Gray Pearmain

Leeks

Puntarelle (roman chicory)

Sage, Rosemary, Parsley, Garlic, Basil

Some of these may be repeated. I've also included spices/seasonings at the bottom.

January 31:: Updated Brief (+ Thumbnail Repost)

When the project was handed out, I initially had many ideas that I felt applied to the issue of Economy, specifically due to this line of text from the project brief:

"based on renewable energy resources in which waste elements are used as inputs within new productive dynamics."

Many of  my early sketches (first 5 or 6) have to do with recycling, specifically plastic, glass, paper etc but also some involving recycling garbage to harness as a power source. Many of my sketches have...well with no better way of expressing it cheesy ideas behind them, and many of them are simple, but I feel like they could be expanded upon if necessary. Even with the 'cheesy' ideals, it's hard to argue against the fact that earth would be better off and healthier if we recycled all of our 'renewable resources'. We'd be saving ourselves money too!

The bottom 6 ideas where a bit more difficult to come up with. The first one with the car was based on observation at stoplights. It saves gas, and exhaust pollution if people take it slow when the light turns green -- just gradually accelerate. That rarely ever happens, however, and the 'lead foot' comes out. By doing this, they're costing themselves more money in gas, and causing more pollution. 

The second idea was driven just by having more parks, more trees. 

The two sketches regarding vegetables have to do with both the transport issues of where we get our food from, and what kind of food we're eating. Vegetables bought locally have to travel less of a distance, so they tend to cost less than buying imported vegetables. Vegetables are also a kind of food that is easily decomposable if say, not disposed of properly. The earth wouldn't be harmed by them, because they are naturally grown and not chemically treated like for example, McDonald's burgers, Maple Syrup, or TV Dinners.

The sketch behind 'Carpooling' has to do with the theme of Mobility, since it's promoting less pollution. Using cars still isn't the ideal way to go, but some people feel that they absolutely must use/have a car. If this is the case, people should try to carpool to save on pollution and gas. That's a win/win right there.

The last sketch of my 12 had to do with the theme of Living, specifically this line:

"promoting a correct dietary education and a healthy lifestyle"

The silhouette is just that at the moment-- a silhouette, but I made some notes next to that sketch to try and describe what I'd do with the idea. It would be the silhouette of a runner (healthy lifestyle, getting exercise) but the silhouette would be filled with foods from the food groups, in healthy amounts. I'd reference the food pyramid for this piece, as to make sure I get the right ratios. I feel like this is one of my stronger poster ideas.

Overall I feel the best issues to choose from for my poster will be Economy or Living.

January 30:: P1 Initial Concept Ideas + Brief Outline

For project 1, we are given 4 different themes to choose from to create a poster to enter into a competition. Below I've listed the themes from the project brief for personal reference:

A . ECONOMY
In a Smart City production is an open generative process based on renewable energy resources in which waste elements are used as
inputs within new productive dynamics. Technology plays a fundamental role for the traceability of goods, for logistics, for disintermediation
and for sales to final consumers.
B. LIVING
It is possible to improve the health of citizens thanks to a correct management of waste and water resources, by multiplying green areas
and promoting a correct dietary education and a healthy lifestyle, respectful of the urban ecosystem.
C . MOBILITY
In intelligent cities mobility becomes an efficient system with the following key aspects: info-mobility of people and goods, connections
among the “eco” transport systems and road safety.
D. PEOPLE
Public life is directly connected to all above mentioned areas of interest and for this reason has an influence on many fields of action,
from the securing of the territory to justice, from professional

The only theme I really struggled with ideas for was D, People. Perhaps it's because it's a combination of multiple themes, but it's safe to say I probably won't be picking that one to use for my project. I came up with the most sketches for theme A, but really I could go with any of them.

The poster needs to communicate the chosen theme; I'm undecided at the time of this brief on which theme I specifically want to pursue, but I have several branching ideas to choose from.

This is a very loose concept brief, and will most likely be edited and reposted once I've made my theme/poster design decisions. It's too early on in the design process to have a definite decision at this point.